Something real
not yet in the world.
I walk with people for three to six intensive months - until what is inside is also outside.
Let's talk→A bit about the path ↓A bit about the path
I believe in telling the truth and facing it. Without that, you cannot build anything real. For the sake of truth, against the plaster, as Brenner wrote. That requires openness. So here is my story, without plaster.
I grew up in a violent environment. The tools I offer - coaching, chevruta, integrity, theater, music, writing, mindfulness, NVC, CBT - are the tools that built me an attentive and tender mind out of the break. To this day I live with CPTSD and work with it. I am not "the one who healed himself." I am the one who learned to work with the break - every day - and who helps others do the same.
A few years ago that break came apart in the open. I was diagnosed with bipolar disorder after a first episode. A heavy six-month depression followed. At the birth of my eldest son - a second episode, and this time my partner left me. I drifted without a home, slept one night in my car, ran up a hundred thousand shekels of debt, four car accidents. Days hard to describe without tasting them.
I climbed out through long, winding work. Kfar Izun. Books and therapists. Working with kibbutz children, day in and day out, against the depression. A lot of coaching, a lot of meditation, a lot of music and crying and laughter.
Every tool that helped me get up - I know how to pass on. And more than that - I have already done it.
I have accompanied more than ten people through personal processes. One became a professional oud player who makes a living from music. Another opened a clinic after years of certificates gathering dust. Two brothers who had been making each other miserable found peace at home.
Until now I called this work "coaching." That was not quite right. What I do - and this is the name I found after a long search - is a chevruta for action.
How it works
- IA weekly 50-minute session. Exercises between sessions. Three to six intensive months.
- IIWe start from a wish of the heart and a goal. We sharpen strengths, values, resources, vision. We build a roadmap. We work on what's blocking you with the tools that fit the moment.
- IIINo subject is off the table - career, creative work, relationships, fears, decisions, your relationship with yourself. Everything is open to be challenged.
- IVThe foundation is integrity. I say what I think and do what I said I'd do. I ask the same of you.
- VOne dedicated session. Not ready for a full process? A single 60–90 minute meeting is also available — for a focused conversation, a decision, or a first step.
What a chevruta for action is
Two words from the tradition. They have to be read together.
Two people who study each other, sharpen each other. Not coach and coachee. A partnership.
A real deed in the world. A person is built through action, not through theory.
I am not a coach who teaches a method. I am not a therapist who heals. I am a partner in your study of yourself - and in the action that emerges from it. And that action can be a creative work, a big decision - or a business you're building in the world.
On the business, too
When someone sits with me about a business, I don't pull a method from a marketing class. We think the business through together - what you're really selling, to whom, and what's standing in the way.
It's the same chevruta. Only this time the "action" is the product, the offer, and the way you reach people. I understand products and marketing, and if a technological tool or AI can shorten the path - we'll build it. Not for the gadget. So that what's inside is also outside - and works.
I spoke recently with the owner of a family business. I asked questions, we thought together about the product, the marketing, how to ease the work with a digital tool. At the end she said: "I didn't know this is what you do."
That's exactly what I do. A partner in your action - even when the action is a business.
Who this is for
I work with people who carry something real that doesn't yet exist in the world:
- ∗Artists whose work is stuck
- ∗Founders whose vision is not landing
- ∗Therapists struggling to build a practice
- ∗Small or family-business owners - whose business is an extension of who they are, and is stuck or needs to rethink what it sells, to whom, and how it looks in the world
- ∗People at a turning point - career, partnership, a decision
- ∗Anyone who feels the outside doesn't yet express the inside
Willingness to do the work. Not just to talk - to act.
Want to start on your own?
I built Zotani - an app for a conversation with an AI that remembers you, notices patterns, and surfaces insights. A simple idea: sometimes we need a conversation partner that doesn't run out. And it's a good place to begin before a chevruta with me.
The sources
What I do didn't fall from the sky. It is drawn from the humanistic-Jewish-secular tradition, from Hebrew poetry, and from psychological and theatrical tools I use myself, day in and day out.
Action - a real deed in the world. A person is built through action, not through theory. Through work, as I learned from A. D. Gordon. Through real encounter, as I learned from Buber. Through making meaning, as I learned from Frankl. Through fidelity to the truth, as I learned from Brenner. Through naming things, as I learned from Bialik. And through theater as work on the self and on society, as I learned from Nola Chilton.
What they said
“I feel that, finally, he can be an uncle to my daughter. We've stopped fighting. There's peace at home. You are an angel.”- Partner, after two months of business mentoring with his brother
“Even seven years later, I still name this process as one of the most meaningful turning points in my life.”- Partner, after a short and deep process
“Today I have an active clinic. Back then I was working at Japanika.”- Partner, therapist, after a process of several months
“Finally I have a place. Finally I know what I am worth, what I should do, and how I should do it. Thank you, my dear friend.”- Partner, after the process
How to begin
If this story resonates with you - or if you know someone who needs this - write.
There are questions I hear again and again, each time in a slightly different form. A coach who writes to me: "I'm stuck, I want to get out of being stuck but I don't know where to start." A manager who comes after years of success and asks how to make hard decisions — not because she doesn't know how to manage, but because she's tired of managing herself alone. A twenty-nine-year-old who told me: "I have a feeling of emptiness in life and I don't know what to do with it." Someone looking for how to find direction in life not from fear but from desire — because she knows she has something to give the world and can't find the way. An entrepreneur who invests in himself and still asks how to stop procrastinating on things that matter to him, and wants to understand how to overcome procrastination that isn't laziness but fear. A manager who wants to know how to deal with work anxiety without losing herself. Someone already known in her field, externally — and still looking for how to build self-confidence because external confidence doesn't always match the internal. Someone who wants to change careers at 40 and knows it's time, but needs someone to sit with them and think it through — not personal coaching for career in the format of a shallow plan, but personal support for career change that understands the change is not just in the CV. A young person about to face an important job interview who wants to know not only how to succeed in it — but whether they even want that job. Someone looking for coaching for women's empowerment — not as a slogan, but as real work. Someone who always struggles to stand their ground and after every conversation feels like something was lost, and wants to know how to set boundaries not in theory but in life. Someone with a small business looking for business mentoring for managers not because they don't know how to manage — because they feel they've lost the connection between who they are and what they do. Someone looking for a personal coach for self-development and also wants personal coaching for time management — but not as a technique, because the problem isn't the schedule but the internal priorities. Personal coaching for managers who haven't failed but succeeded and now wonder what's next. Personal coaching for young people who don't need someone to tell them what to want — they need someone to help them hear what they already know. Everyone asks, in different ways: how much does a coaching session cost, what is the price of a series of personal coaching sessions, what does a personal mentoring program include, and what's the difference between a recommended personal mentoring process and another course forgotten within a week. Some look for a personal coach in Tel Aviv for a face-to-face meeting, some search for coaching in Tel Aviv because they heard about me, some live in the north or south and look for online coaching that is as real as an in-person meeting, and some simply type into Google recommended personal coach because they don't yet know what they're looking for — only know they need someone to be there, week after week, to listen, to challenge, and not leave them alone with their questions. To everyone I say the same thing: the first meeting is free. The rest we decide together. Because what I do — a chevruta for action — is not personal coaching in the usual format. It is real work, with a real person, three to six months, until what is inside is also outside.
What people say
Want to add a word of your own? Write it here.